ENTERTAINMENT & REAL ESTATE
Turning Safety Awareness into Public Engagement
Artise's Experience-Led Transformation approach aligned with Hit 95 FM and DLF's objective of creating deeper awareness, stronger participation, and more meaningful engagement around safety and public responsibility.
95FM and DLF
THE IMPACT
50k
Employees & General Public reached through street performance, role play and immersive theatre across Delhi/NCR.
"Awareness creates impact only when people connect with it. We wanted safety messages to move beyond information and become experiences that people would remember and act upon."
— HIT 95 FM & DLF ENGAGEMENT TEAM
SCOPE
50k+ Employees
GEOGRAPHY
Delhi/NCR
METHOD
Street Play, Role Play
FOCUS
Higher Awareness & Recall
Creating Awareness Beyond Traditional Campaigns
Hit 95 FM and DLF Cyber City worked on initiatives to create large-scale public awareness initiatives focused on workplace safety, fire safety, and responsible behavior.
The objective was simple yet ambitious: reach thousands of employees and members of the public with critical safety messages in a way that was engaging, memorable, and actionable. To achieve this, they partnered with Artise to design experiences that would encourage participation rather than passive awareness.
How Do You Make Safety Messages Stick?
The Challenge :
How Do You Make Safety Messages Stick?
Safety awareness campaigns often struggle with a common challenge: people hear the message but rarely connect with it deeply enough to change behaviour.
With more than 50,000 employees working across DLF Cyber City and thousands of citizens engaging in public spaces across Delhi and Gurugram, the need was not simply to communicate safety guidelines but to create awareness that people would remember and act upon.
"The campaign needed to cut through everyday distractions, engage diverse audiences, and make important safety messages relevant, relatable, and memorable."
THE PROVEN METHODOLOGY
Why Artise?
"Artise's Experience-Led Transformation approach aligned with Hit 95 FM and DLF's objective of creating deeper awareness, stronger participation, and more meaningful safety engagement"
Artise's Experience-Led Transformation approach aligned with Hit 95 FM and DLF's objective of creating deeper awareness, stronger participation, and more meaningful engagement around safety and public responsibility.
Rather than relying on conventional awareness campaigns, Artise designed experiences that encouraged people to actively engage with safety messages through storytelling, interaction, and participation.
Immerse
We worked with stakeholders to understand campaign objectives, audience profiles, and the behaviours the initiative sought to influence.
Reflect
We identified opportunities to make safety messages more relatable, engaging, and relevant to everyday situations.
Transform
We created immersive awareness experiences using storytelling, live engagement, audience participation, and radio-led interactions.
Sustain
The experiences encouraged continued conversation and reinforced key safety behaviours beyond the campaign itself.
Bringing Safety Awareness to Life
Across office complexes, public spaces, and community engagement platforms, participants experienced safety messages through interactive formats designed to encourage reflection and participation.
The initiatives were amplified through the presence of popular Hit 95 FM radio personalities including RJ Panky, RJ Campy, and RJ Ritesh, helping create excitement, participation, and wider community engagement.
The campaign combined:
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Live storytelling
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Public engagement activities
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Interactive awareness experiences
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On-ground participation
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Radio-led audience interaction
The result was a campaign that transformed awareness into involvement.
